When a baby is born, so are its parents
I spent years beside families in delivery rooms, and what stayed with me wasn't only the births — it was how much of this journey happens inside the people living it, long before and long after the baby arrives. I work with the expectations no one says out loud, the exhaustion nobody warned you about, and the distances that open up when everything else is demanding your attention. With couples, and with mothers and fathers doing this on their own. Not as clinical care, but as guidance from someone who has walked this ground with hundreds of families.
Partnership
This journey is shared. When there's a partner, he isn't an extra — he understands what she's going through and finds his own place in it. When there isn't, the journey still belongs to a person, not to a mother who's supposed to manage it all alone.
Honesty
No perfect mother, no divine motherhood. Mothers sleep, eat, bleed and get tired, and they deserve time that is theirs alone. Saying it out loud lifts a weight no one should carry in silence.
Support
No one crosses this in a vacuum. Building a network around you — and learning to ask for help without feeling you've failed — is part of the work.
Partnership
This journey is shared. When there's a partner, he isn't an extra — he understands what she's going through and finds his own place in it. When there isn't, the journey still belongs to a person, not to a mother who's supposed to manage it all alone.
Honesty
No perfect mother, no divine motherhood. Mothers sleep, eat, bleed and get tired, and they deserve time that is theirs alone. Saying it out loud lifts a weight no one should carry in silence.
Support
No one crosses this in a vacuum. Building a network around you — and learning to ask for help without feeling you've failed — is part of the work.
Customers
A selection of clients I have worked with on longer-term engagements, ranging from focused three-month commitments to ongoing retainers lasting up to five years.
These collaborations have typically gone beyond delivering a single project, with my role extending into continuous development, technical ownership, improvements, and ongoing support as the clients' needs evolved.
Digital agency (2024–2025)
I joined a Swedish digital agency at full-time capacity for almost a year, working as an integrated member of its delivery team across multiple client projects. The engagement included backend and frontend development across Umbraco 13, 15 and 16, reusable components and continued platform development.
Infront (2018-2023)
Engaged for a one-month website upgrade; retained for five years as technical lead for web, CRM and marketing systems, including three rebranding initiatives.
CDON (2020, four months)
Developed a post-sale communication system for tailored content delivery based on customer purchases, and optimized post-sale interactions to improve customer satisfaction, loyalty, and repeat business.
Diageo (2022, four months)
As part of a team, I engineered a headless Umbraco CMS for an e-commerce platform supporting premium brands including Guinness and Baileys. Created a custom Umbraco setup with C# / .NET and MongoDB to support scalable content management.
eBay (2015-2018)
Contracted at roughly 20% of full time to manage email campaigns; scope expanded to full-stack delivery across two and a half years, including an internal reporting and data-processing portal used by eBay staff.
KindbergCo Umbraco Platform
Too many Umbraco projects repeat the same foundation work: architecture, content structures, SEO, accessibility, performance and editor experience.
I built the KindbergCo Umbraco Platform to remove that repetitive phase. It combines more than 500 hours of development into a production-ready foundation that can be adapted for agencies, developers and companies that want to start from a stronger position.
This website runs on the platform with only minimal project-specific changes.
